A Gala Evening Celebrating Survival and Choice

Pink Runway Project

The Pink Runway Project charity event will be held on October 18, 2014 at the Cross Insurance Center in Bangor. This inaugural event will feature a New York fashion week style show with original pieces created by Maine fashion designers, including Michael Shyka, modeled by breast cancer survivors that have undergone breast reconstruction. This formal gala will also feature live music and performances, a silent auction, open bar, and hors d’oeuvres from local chefs. Above all, the night will illuminate touching and inspiring tales of breast cancer survival and regrowth.

The Pink Runway Project is a new and exciting approach to provide awareness about breast reconstruction options in order to empower women to make informed choices. Proceeds from this informative and glamorous event will be donated to the Maine Breast Cancer Coalition and the BRA organization. Breast Reconstruction Awareness Day, or BRA Day, occurs annually in October and is an initiative designed to promote education, awareness and access regarding breast cancer reconstruction. The third annual BRA Day will take place on October 15, 2014. BRA Day USA is a collaborative effort between the American Society of Plastic Surgeons, The Plastic Surgery Foundation, plastic surgeons, breast centers, nurse navigators, corporate sponsors and breast cancer support groups.

Maine Breast Cancer Coalition’s Support Service Fund provides financial assistance for breast health or breast cancer related needs to qualified Maine residents. The Fund assists low-income, uninsured and underinsured people, including those newly diagnosed with breast cancer, whose particular needs are not covered by other assistance programs. Since the fund was established in 2000, MBCC has awarded grants totaling nearly $1,400,000 to more than 2,900 Maine residents.

The Pink Runway Project is Maine’s first and only charity event to bring awareness to the breast reconstruction options available to women diagnosed with breast cancer. Many women, who are bravely battling breast cancer and are facing life-saving surgery, must also grapple with the reality of losing their female identity. And, unfortunately, research reveals that 70 percent of women diagnosed with breast cancer are not being informed of their breast reconstruction options. The goal of the Pink Runway Project is to ensure that all breast cancer patients are fully informed of and given access to all of their reconstructive options.

This event coincides with Breast Cancer Awareness Day (BRA) and will feature a keynote presentation by Barbara Musser, a leading voice on reclaiming female self image after breast cancer. Barbara is the founder and CEO of Sexy After Cancer and is the author of Sexy After Cancer: Meeting Your Inner Aphrodite on the Breast Cancer Journey. A 25-year breast cancer survivor, speaker and educator, she teaches classes and holds retreats for women and couples about cancer, love and intimacy.

PR-MichaelShyka

Tickets will go on sale September 1, 2014. For more information please visit the PinkRunwayProject.com.

If you’d like more information on this topic, or to schedule an interview with Dr. Heidi Harrington, please call Sharon Anderson at (207) 947-1894 or email Sharon at sharon@bangorplastic.com.